Effective Date: July 27, 2026
Exelar LLC ("Exelar," "we," "us," or "our") operates the ExDNA mobile application and related services, collectively referred to as the "App."
This Privacy Policy explains what information we collect, how we use it, when we share it, how long we retain it, and the choices available to you.
By using ExDNA, you acknowledge the practices described in this Privacy Policy.
We collect information that you provide directly, information generated through your use of the App, and limited technical information needed to operate and improve ExDNA.
We may collect:
We use this information to create and manage your account, authenticate you, personalize the App, communicate with you, and provide support.
You may choose to provide:
Some profile information may be visible to other users depending on your settings and the features available in the version of the App you use.
ExDNA does not include a public social feed at launch.
Depending on the features you use, we may collect information such as:
This information is used to provide the App's habit-building, tracking, reflection, recommendation, and progress features.
ExDNA is not a medical service and does not provide medical, psychiatric, psychological, emergency, legal, or other professional advice.
You may provide or upload content such as:
We use this information to provide the feature you requested, maintain safety, respond to reports, enforce our rules, and provide support.
When you choose to use an AI-powered feature, information you submit may be processed by Base44 AI to generate the requested response.
This may include:
We use Base44 AI only to provide the feature you requested.
Before the first AI request, ExDNA may present a disclosure explaining that AI is being used and request your affirmative acceptance.
AI responses may be incomplete, inaccurate, or inappropriate and should not be relied upon as medical, mental-health, emergency, legal, or other professional advice.
You should not submit information to an AI feature that you do not want processed for the purpose of generating an AI response.
If you make a purchase, we may collect or receive:
Payments made through the Apple App Store are processed by Apple. We generally do not receive your full payment-card information.
Apple's handling of payment information is governed by Apple's own privacy policy and terms.
We may collect information about how you use ExDNA, including:
We use this information to operate the App, detect problems, improve features, measure reliability, prevent abuse, and understand whether features are useful.
We do not use this information for third-party advertising.
We or our service providers may automatically receive limited technical information such as:
We use this information for security, authentication, diagnostics, reliability, and App functionality.
We use personal information to:
We send only essential service-related emails, such as account, security, support, purchase, moderation, or important policy communications.
We do not use your email address for unrelated marketing or third-party advertising.
ExDNA does not display third-party advertisements at launch.
We do not sell or rent personal information.
We do not share personal information with third parties for their independent advertising or marketing purposes.
We do not use cross-app tracking for advertising.
We may share information in the following limited circumstances.
We use service providers to help operate ExDNA, including providers of:
These providers may process information only as necessary to perform services for us and are expected to provide appropriate protections.
We use Base44 for cloud infrastructure, authentication, database services, backend functions, analytics, file storage, and AI-powered features.
Base44 may process information on our behalf as necessary to provide these services.
If you sign in through Google, Apple, or another authentication provider, that provider may send us information needed to authenticate your account, such as your name, email address, and provider-specific identifier.
Their use of your information is governed by their own policies.
When you make an in-app purchase, Apple or another authorized payment platform may process the transaction and provide us with purchase and entitlement information.
We may disclose information where reasonably necessary to:
If Exelar LLC is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law and continued privacy protections.
Information you choose to make public may be visible to other users.
Depending on the available features and your settings, this may include:
You should not include sensitive or private information in content you choose to make public.
We may use automated filters and human review to detect and respond to content that may violate our Terms of Use or Community Guidelines.
Reports, moderation decisions, and enforcement records may be retained as necessary to:
Reporter identity is not intentionally disclosed to the reported user.
We retain personal information only for as long as reasonably necessary to:
Retention periods may differ depending on the type of information and the reason it is held.
When you delete your account, we delete account-linked information from active systems, including applicable profile, habit, session, social, analytics, entitlement, consent, and content records.
Residual copies may remain temporarily in secure backups, system logs, or platform-managed infrastructure until they are overwritten through normal retention cycles.
We may retain limited information where required by law or reasonably necessary for fraud prevention, security, payment records, legal claims, or enforcement.
You may initiate account deletion from within the App's Settings.
Account deletion is intended to remove your account and associated account-linked data, rather than merely deactivate the account.
Deleting your account does not automatically cancel an active Apple subscription. Subscription management and cancellation are handled through your Apple account settings.
If a platform-managed authentication record or storage item cannot be deleted directly by the App, contact us at support@exelarllc.com for assistance.
Depending on where you live, you may have the right to:
You may manage certain preferences within the App or contact us at support@exelarllc.com.
Withdrawing consent may limit features that require the relevant information.
ExDNA is available worldwide.
Your information may be processed in countries other than the country where you live, including the United States.
Where required, we use reasonable safeguards for international transfers and require service providers to protect information according to applicable law.
We use reasonable administrative, technical, and organizational safeguards designed to protect information, including access controls, authentication, authorization rules, encrypted transmission where supported, monitoring, and limited service-provider access.
No system can be guaranteed completely secure.
You are responsible for protecting your login credentials and notifying us if you suspect unauthorized access.
ExDNA is intended for users age 13 and older.
We do not knowingly collect personal information from children under 13.
If we learn that a child under 13 provided personal information, we will take reasonable steps to delete it.
Parents or guardians who believe a child under 13 has used ExDNA may contact us at support@exelarllc.com.
Users in some countries may need to be older than 13 or obtain parental consent under local law.
We may send essential messages related to:
We do not use your email address for unrelated marketing or third-party advertising.
ExDNA may contain links to or integrations with third-party services.
Those services operate under their own privacy policies.
We are not responsible for their independent privacy practices.
You should review their terms and policies before using them.
We may update this Privacy Policy when our practices, features, service providers, or legal obligations change.
We will post the updated policy in the App and update the Effective Date.
Where required, we may provide additional notice or request renewed consent.
This Privacy Policy is governed by applicable United States federal law and the laws of the State of Florida, without limiting any mandatory rights you may have under the laws of your country, state, or region.
For privacy questions, access requests, correction requests, deletion requests, or complaints, contact: